2024 F1 car launched with CONFUSING sponsor

Photo: © IMAGO

F1 2024

2024 F1 car launched with CONFUSING sponsor

Williams release 2024 challenger with strange sponsor name on the side

Originally written by Shay Rogers. This version is a translation.

Tuesday 6 February 2024 05:57

Williams have launched their new car for the 2024 season with a bizarre and faintly ironic sponsor name emblazoned on the side.

The team are now sponsored by the company ‘Komatsu’ - the surname of Ayao Komatsu, who recently replaced Guenther Steiner as Haas' team principal - meaning that the team’s car will now feature the name of one of their biggest rivals while on track.

Komatsu have been announced as a new long-term partner of the team but do have history with them – having supplied gearbox components for their title winning cars in both 1996 and 1997.

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The FW46 carries over a heavily blue paint scheme for the season, while the fan favourite Duracell logo remains on the airbox of the car.

The team will be hoping that the FW46 brings further luck and an added turn of pace, having finished seventh in last year’s constructors’ standings – a marked improvement on last place in 2022.

Alex Albon enters his third season with Williams, now well established within the team

Komatsu were involved with Williams when they won their last drivers' championship in 1997

Williams hope forward progress continues

Team principal James Vowles acknowledged Williams’ progress over the last year, while pointing out that the foundations they have laid will help them make further advancements in the future.

“As we look to build on the momentum from last season, we have a driver line up in Alex and Logan that is capable of consistently fighting for points while helping lead our development for the future.

“Since joining Williams Racing a year ago, I’ve seen this team pull together to overcome a number of challenges and claim seventh in the Constructors’ Championship, which meant a great deal for everyone involved. We’ve also shown the world that we’re building the foundations for moving forward.

“Of course, there’s still a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ is pushing as one to create new history for this iconic team.

Williams Monaco Grand Prix Guenther Steiner Ayao Komatsu