Red Bull change team name ahead of new car launch

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Red Bull

Red Bull change team name ahead of new car launch

Team to take on Oracle branding

Ian Parkes

Wednesday 9 February 2022 17:00

Red Bull has rebranded itself ahead of the new F1 season in tandem with the launch of its new car, the RB18.

The team is to be known as Oracle Red Bull Racing after enhancing its partnership it began last year with the American multi-national computer technology corporation.

Red Bull claim the company was instrumental in helping it win the drivers' title with Max Verstappen last season via its Cloud Infrastructure.

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In 2021, the team increased its number of simulations by 1,000 in a bid to improve the accuracy of its predictions, while simulation speed was increased by 10, enabling the race strategists more time to make the right calls.

Team principal Christian Horner said: “Oracle Cloud enabled us to make race-day decisions that helped Max win the 2021 drivers’ championship.

"Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort.

"Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.”

Red Bull handed "a strategic weapon"

This season, Oracle will enable the team to expand the volume and variety of data it analyses and increase the speed at which simulations run in order to better predict tactics that will lead to the podium.

Oracle is also working with Red Bull Powertrains to help develop the new power unit due for 2026.

Oracle executive vice-president and chief marketing officer Ariel Kelman said: “Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off.

"Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F1.

"Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F1 team in the world.”