McLaren have unveiled Monster Energy as the team's new official Formula 1 partner, a collaboration set to unfold in the 2024 season and into the future.
Monster Energy has sponsored prominent figures in the motorsports industry, spanning MotoGP, and were previously a partner for the Mercedes F1 team.
McLaren have now revealed that the multi-year partnership will mark a transformative new chapter for the team. In addition, Monster Energy will actively collaborate with McLaren to craft innovative activations and compelling content.
“Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing,” Sacks said. “Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience.
“We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”
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