In the battle for F1’s soul, Liberty Media have taken the money
It's a rare thing. Liberty Media own Formula 1. But do they even know that much about the sport in which they invested?
Their controlling stake, taking over from the plutocratic reign of Bernie Ecclestone, came with much fanfare and many promises.
But so far most fans of the sport would call their supposed innovations a monumental let-down; despite a recent revival, things are as predictable as ever.
And the rumours circulating that a Saudi Arabia race may be added to the calendar in 2021 strikes of utter desperation. It represents the bravado of a company that thought they were investing in a licence to print money, but ultimately their own abject failures have led to contemplating a relationship that should be unpalatable to pretty much every decent sports fan - or person.
WWE owner Vince McMahon spent time and effort in developing women’s wrestling, only to sell it all out for a massive payday in Riyadh. Not only were the women prohibited from competing, they weren’t there at all. A gargantuan PR disaster, offset by unimaginable money, meaning they don’t have to care all that much. Football is no better, either, with Spain's La Liga relocating their Supercopa tournament there from next year, as well as the disastrous upcoming World Cup in the equally dubious Qatar. Rather than learn some moral lessons, F1 seems intent on treading the same path.
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With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.