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Liberty's plans to shake up F1 coverage

Photo: © LAT Images

Liberty's plans to shake up F1 coverage

Originally written by Joas van Wingerden. This version is a translation.

Sean Bratches has revealed that new and improved camera angles, a fresh graphics package and more people spotting overtakes in process are among Liberty Media's plans to shake up television coverage of Formula One ahead of the 2018 season and beyond.

Bratches hopes that setting cameras at lower angles will give a better feel for how fast cars are travelling on track, while other changes will be introduced in an attempt to bring more action to the audience at home.

"We are going to close the apertures, focus intently on the racing, and lower the [positioning of the] cameras – because the lower the camera the higher the realism of the speed is," he said.

"We will also have 25 spotters around each grand prix to call back to race control and tell them where overtaking is about to take place.

"We're going to put a brand new graphics package together and going to put 'mph' in countries that use miles per hour. As an American I'd watch a grand prix and I don't know what 312kph is, I don't have that reference point.

"So we're going to put in graphics in the local language. We're doing a lot of amplify the experience and even from a broadcaster standpoint we're spending time with them to talk about stories and narratives.”

Liberty hopes that the changes will attract more casual fans to F1.

"We have this fictitious idea of a 22-year-old person who is not an F1 fan but who has a friend who is an avid friend and tells him to watch," explained Bratches.

"So when that person tunes in, we want them to understand what is going on."

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