Williams get cash injection from Latifi sponsorship
Will the money help propel Williams forwards in 2020?
Williams have been welcomed new team partner Lavazza on board for the 2020 Formula One season - coffee roasters Lavazza being a long-term sponsor of new driver Nicholas Latifi.
With Canadian food manufacturer Sofina having confirmed an extension to their existing partnership with Williams earlier on Wednesday, Lavazza have now added their support to the team - becoming not just a sponsor, but an official partner.
“Lavazza and ROKiT Williams Racing share similar values, we build our businesses around passion for work, and for our product," said deputy team principal Claire Williams. "These attributes around innovation and entrepreneurship provide solid foundations for our companies to build a strong partnership. I look forward to working with Lavazza and welcoming them into Formula One, for the 2020 season.”
Finishing last in the 2019 constructors' standings and with only a single point to show for the 21-Grand Prix, Williams have seen a massive chunk of prize-money disappear from their annual budget.
Even with a cost cap of $175million being introduced for 2021 and beyond, it would be impossible for teams like Williams to even contemplate spending even this much without significant amounts of sponsorship.
The announcements come at a very timely moment for the team and with pre-season testing in Barcelona just several weeks away.
Related
More F1 news
Recommended by the editors
Miami Grand Prix
Max Verstappen claims F1 rule changes haven't gone far enough
F1 Analysis
F1 face problem not seen for over 30 years and it's creeping up fast
Max Verstappen
McLaren F1 boss on 'gap opening up' for Max Verstappen move
F1 News & Gossip
Lewis Hamilton Ferrari switch sparks F1 team boss warning
Races
-
Grand Prix of Australia 2026
-
Grand Prix of China 2026
-
Grand Prix of Japan 2026
-
Grand Prix of Bahrain 2026
-
Saudi Arabian Grand Prix 2026
-
Miami Grand Prix 2026
-
Grand Prix du Canada 2026
-
Grand Prix De Monaco 2026
-
Gran Premio de Barcelona-Catalunya 2026
-
Grand Prix of Austria 2026
-
Grand Prix of Great Britain 2026
-
Grand Prix of Belgium 2026
-
Grand Prix of Hungary 2026
-
Dutch Grand Prix 2026
-
Grand Prix of Italy 2026
-
Gran Premio de España 2026
-
Grand Prix of Azerbaijan 2026
-
Grand Prix of Singapore 2026
-
Grand Prix of the United States 2026
-
Gran Premio de la Ciudad de Mexico 2026
-
Grande Prêmio de São Paulo 2026
-
Las Vegas Grand Prix 2026
-
Qatar Grand Prix 2026
-
Grand Prix of Abu Dhabi 2026
Follow us on your favorite social media channel
Editorial & corporate information
Avenue HQ
10–12 East Parade
Leeds
LS1 2BH
United Kingdom Regional correspondence
View contact page