F1 joins forces with organisation to help tackle extreme poverty

The F1 rainbow branding displayed on the safety car — Photo: © LAT Images

Formula 1

F1 joins forces with organisation to help tackle extreme poverty

F1 is partnering with the Global Citizen movement

GPFans Staff

Monday 22 March 2021 16:55

Formula 1 has announced a new partnership with an organisation whose goal is to end extreme poverty by 2030.

F1 recently confirmed its #WeRaceAsOne initiative will serve as the official environmental, social and corporate governance [ESG] platform for the sport from this season, allowing it to form links with other agencies.

F1 has now formed a tie-up with the Global Citizen movement which is committed to the environment, equal opportunity, education and citizenship, and notably its drive to tackle poverty.

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A statement claims the "actions of the Global Citizen community, along with high-level advocacy efforts, have resulted in commitments and policy announcements valued at $48.4billion, affecting the lives of more than 880 million people".

The intention of F1 and Global Citizen is that over the coming season, "a series of actions that fans and communities can take part in, to ensure real impact and provide a sustainable legacy, ensuring the future of the sport and the world we race in" will be revealed.

F1 CEO Stefano Domenicali said: “We are very excited at the prospect of partnering with the incredible team at Global Citizen, whose passion and delivery of lasting positive change are perfectly aligned with our focus at Formula 1 to leave a positive impact on society, the environment and our sport.

"We’re proud of the WeRaceAsOne platform in encouraging the community, F1 fanbase and Global Citizen’s millions of engaged supporters to come together to support positive change against the most important issues facing our sport, and the world.

"While our commitment to tackling issues of sustainability and diversity in our sport is important, it is our actions that we’ll be judged on, and this long-term partnership will show our commitment to deliver on our plans.”

Global Citizen co-founder and CEO Hugh Evans said: “Global Citizen is excited to partner with Formula 1 to inspire long-lasting change.

"‘WeRaceAsOne’ is a powerful example of what partnership can produce and together we are committed to locking arms with Formula 1 to advance meaningful work in areas of sustainability, inclusion and community.

"Global Citizen’s ‘Recovery Plan for the World’ policy agenda focuses on collaborating with businesses like Formula 1, governments, philanthropists, and athletes and entertainers to kickstart a global recovery.

"As part of the ‘WeRaceAsOne’ effort, we aim to have a positive impact on the world through sport.”