Red Bull suing ex-Rich Energy chief, according to leak

Rich Energy has shared alleged court documents which suggest that the company's former CEO William Storey is facing legal proceedings from Red Bull.

A truly bizarre story has twisted this way and that over the past week, with a Rich Energy tweet, seemingly posted by Storey, ahead of the British GP claiming the company had terminated its title sponsorship of Haas over poor performance.

After some public toing and froing between Storey and the company's shareholders, the former CEO walked away from Rich Energy this week and the company was renamed Lightning Volt.

It remains to be seen how all of this will impact Haas, although it seems apparent that their sponsorship deal with the company remains intact, having previously sought £35million in damages to terminate the agreement.

Haas livery to change? Rich Energy in major transformationRead more

However, the road is not over for Storey, who faces a second claim of trademark infringement in recent weeks against Red Bull, the company he had tried to take on with Rich Energy.

Rich was previously found to have copied its stag logo from Whyte Bikes and now Storey's regular use of Red Bull's own advertising slogans against them has prompted a legal challenge, according to a letter leaked by the Rich Energy Twitter account, which appears to have transferred hands from Storey at some point in the past few days.

Now @redbull are taking William Storey to court. A cynic might see a pattern emerging! #richenergy #betterthanredbull #williamstorey #BusinessIntelligence pic.twitter.com/aB17r9Lz89

— Rich Energy (@rich_energy) July 18, 2019

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