Anyone who thought they'd heard the last of Rich Energy in Formula 1 can think again.
The short-lived title sponsor of Haas looked to be gone when a three-year agreement was annulled just 12 races into this season after a very public falling out between the energy drinks company and American race squad.
A name change to Lightning Volt came and went, while CEO William Storey went and came after an internal battle between shareholders.
Messages regarding Haas have remained steady from the Rich Energy account, despite the sponsorship deal being cancelled – something that has been claimed to be untrue on Rich's part.
The always-entertaining account set tongues wagging this week by sending a tweet including hashtags #NewDeal, #McLaren and #RenaultF1.
With McLaren CEO Zak Brown facing the media at the United States Grand Prix, the question was put to the American, are Rich Energy about to make a comeback with one of F1's most storied outfits?
It seems not, according to Brown anyway.
"Not at all. I was sent that [tweet], and the guy obviously likes to draw attention to himself.
"I haven't spoken with them. I won't speak with them. I think that is an attempt to get some publicity."
Publicity has indeed followed, but Rich would not let the matter lie there, and directed a message to Brown asking that he apologise for "his false statement", while also detailing supposed meetings held between the team owner and Rich's top brass.
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.