"Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring," A$AP Rocky told the F1 official website.
"When the world sees what we’re doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives."
Maria Valdes, PUMA’s Chief Product Officer added: "We couldn't be more excited to be working with A$AP Rocky. He's incredibly talented, deeply thoughtful and invested in our brand.
"He will showcase his vision with elevated F1 race capsules globally which attract new audiences and undoubtedly disrupt the track. In the future, he will influence the broader PUMA x F1 range and will continue to help push sport and culture forward."
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We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.