close global

Welcome to GPFans

CHOOSE YOUR COUNTRY

  • NL
  • GB
  • IT
  • ES-MX
  • US
  • US

Toto Wolff, Mercedes, 2024, Photoshop, Social

Mercedes nearing 'completed' deal after Hamilton departure

Mercedes nearing 'completed' deal after Hamilton departure

Sam Cook
Toto Wolff, Mercedes, 2024, Photoshop, Social

Change your timezone:

Mercedes are about to announce a huge new sponsorship deal worth $10 million, according to reports.

The Silver Arrows are in a mini rebuild after Lewis Hamilton revealed that he was leaving the team to join Ferrari for 2025.

READ MORE: F1 team ANNOUNCE star driver signing on long-term contract

Key staff members have followed Hamilton in heading for Ferrari, while the decision over who will partner George Russell from next season still hasn't been made.

On top of this, several sponsorship deals are coming to an end, including the team's merchandise partners Puma and Tommy Hilfiger, with whom Hamilton is a brand ambassador.

Mercedes and Adidas are set to join forces
Mercedes and Adidas are set to join forces
Lewis Hamilton will join Ferrari in 2025
Lewis Hamilton will join Ferrari in 2025

Mercedes and Adidas sponsorship deal

It was reported after Hamilton's departure that Adidas would take over the reins as Mercedes' official clothing and merchandise partner in a multi-million pound deal and, according to reports, that deal is now completed.

Bild are reporting that, although not officially announced, the deal between Mercedes and Adidas is now done, and that first designs of new clothing have been presented to the Brackley-based team.

Adidas CEO Bjorn Gulden told Bild a couple of months ago that the brand were hoping to branch into the world of F1.

"We are talking to several teams. Most Formula 1 contracts run until 2026, so I hope we can come to a conclusion," he said.

Although an official price has not yet been put on the deal, the German publication have suggested that the original reported figure of around €10 million per year is within the right ball park.

READ MORE: Mercedes begin investigation after Hamilton 'sabotage' emails

Related

Lewis Hamilton Mercedes Ferrari George Russell Tommy Hilfiger Puma
Mercedes F1 drivers summoned to team HQ for 'emergency meeting'
Formula 1

Mercedes F1 drivers summoned to team HQ for 'emergency meeting'

  • July 30, 2025 03:00
F1 pundit warns Mercedes 'embarrassing' driver over Max Verstappen pursuit
Formula 1

F1 pundit warns Mercedes 'embarrassing' driver over Max Verstappen pursuit

  • July 5, 2025 19:00
Ontdek het op Google Play