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Toto Wolff, Mercedes, 2024, Photoshop, Social

Mercedes nearing 'completed' deal after Hamilton departure

Toto Wolff, Mercedes, 2024, Photoshop, Social — Photo: © IMAGO

Mercedes nearing 'completed' deal after Hamilton departure

Mercedes have announced a new sponsorship deal

Sam Cook
Digital Journalist
Sports Journalist who has been covering motorsport since 2023

Mercedes are about to announce a huge new sponsorship deal worth $10 million, according to reports.

The Silver Arrows are in a mini rebuild after Lewis Hamilton revealed that he was leaving the team to join Ferrari for 2025.

READ MORE: F1 team ANNOUNCE star driver signing on long-term contract

Key staff members have followed Hamilton in heading for Ferrari, while the decision over who will partner George Russell from next season still hasn't been made.

On top of this, several sponsorship deals are coming to an end, including the team's merchandise partners Puma and Tommy Hilfiger, with whom Hamilton is a brand ambassador.

Mercedes and Adidas are set to join forces
Mercedes and Adidas are set to join forces
Lewis Hamilton will join Ferrari in 2025
Lewis Hamilton will join Ferrari in 2025

Mercedes and Adidas sponsorship deal

Adidas CEO Bjorn Gulden told Bild a couple of months ago that the brand were hoping to branch into the world of F1.

"We are talking to several teams. Most Formula 1 contracts run until 2026, so I hope we can come to a conclusion," he said.

Although an official price has not yet been put on the deal, the German publication have suggested that the original reported figure of around €10 million per year is within the right ball park.

READ MORE: Mercedes begin investigation after Hamilton 'sabotage' emails

Related

Lewis Hamilton Ferrari Mercedes George Russell Tommy Hilfiger
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