Alpine announce new title partnership ahead of F1 2022 launch

Sam Hall
Friday 11 February 2022 11:18

Alpine has confirmed a new "long-term" title partnership with sponsor BWT with sustainability at the heart of the deal.

The pink of BWT has been present on the grid for a number of years after the brand initially partnered with Force India and remainder with the outfit as it transitioned to become Aston Martin last year.

The arrangement will see Alpine add the BWT pink to its livery, a colour that symbolises BWT's mission to "Change the world sip by sip".

“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years," said Alpine Sales and Marketing Vice President Cédric Journel.

"Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single-use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste.

"In parallel, we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.” Lutz Hübner, CMO of BWT, added: “We are proud to become part of BWT Alpine F1 Team as its title partner.

"With our unique and patented water treatment technologies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’.

"The first stage will be to create BWT Bottle Free Zones across all the Alpine factories and at race events.

"The joining of forces to increase awareness, as well as to fight for sustainability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the development of membranes for our future hydrogen-powered economy.

"We are meanwhile one of the world’s leading suppliers in membranes for the production of green hydrogen and in membranes for fuel cells – the energy converter of the 21st century.

"Together with our new partners, we will contribute to emission-free racing and sustainable fuel cell electric mobility.”