Sky Sports have released a slick advert, featuring Martin Brundle and Jenson Button, ahead of its coverage for the 2019 campaign, while confirming details of a much cheaper rate that Formula 1 fans can pay to access all 21 races live this year.
Sky has held rights for F1 since 2012, but almost all of the next five easons are set to disappear behind its paywall.
Nevertheless, with excitement building for the new season after the first pre-season test, Sky have capitalised on the moment.
Brundle featured in the advert, of course in his newly found natural habitat of the grid walk.
The former racer tweeted a hint that Sky Sports may be available for F1 fans on a cheaper deal in 2019 – with all but one live race – the British GP – taken off free-to-air television for the year ahead.