Will Smith's production company strike deal to bring A-listers to F1
Did you enjoy Will Smith mixing it with Lewis Hamilton at the Abu Dhabi Grand Prix at the end of last season? If you did, there's likely to be plenty more where that came from, as Smith's production company has struck a deal to produce more crossover content involving celebrities at F1 circuits.
Smith and Hamilton produced a series of videos in Abu Dhabi, including a race with Smith's son Trey, as a pre-cursor to the Facebook Watch series 'The Bucket List', which has been created by his production company, Westbrook Studios.
F1 clearly liked what they saw and have struck terms with the A-List actor's studio to produce similar content from the 2020 season.
Smith said in a statement: “I’ve always been a massive fan of the Formula 1 world and fell even more in love with the sport while shooting an episode of ‘Will Smith’s The Bucket List’ with Lewis Hamilton at last year’s Abu Dhabi Grand Prix.
“F1’s commitment to creating engaging and inspiring content for its fans mirrors our mission at Westbrook Studios. The synergy of our storytelling is undeniable, and I’m excited for fans to join us on this wild ride.”
You may also like..
Smith will be Executive Producer on the project, which is likely to centre around other celebrities being involved in stunts or viral videos, as well as appearing at circuits on F1 weekends.
F1 has always been keen to court celebrity, and just this weekend in Bahrain saw David Beckham waving the chequered flag. It is clear that Liberty Media want the sport to appeal to a wider demographic and this collaboration is a clear step towards broadening their output.
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.