Red Bull appear to have shown their hand early when it comes to the rebranding of their AlphaTauri team, with the organisation's junior team changing their Instagram handle to 'VisaCashAppRB' - assumed to be shorthand for Visa Cash App (or CashApp) Racing Bulls.
Trademarks for 'Racing Bulls' were registered last year, hinting at a shift from the AlphaTauri name.
While the official team name currently includes 'RB', new domain registrations, such as RacingBulls.com and VisaCashAppRB.com, indicate a broader change to 'Visa CashApp Racing Bulls', according to a report from Speedcafe.
While the team's display name and Twitter handle still show the old Scuderia AlphaTauri moniker, it seems like only a matter of time before an official announcement is made.
The rebrand signifies a strategic shift for AlphaTauri, moving away from being solely a junior team to competing independently for on-track success, aligning with Red Bull Racing when beneficial.
The repositioning also underscores a recognition that the promotion of the AlphaTauri fashion brand has not yielded the desired results, emphasising the team's need for commercial backing.
The change hasn't gone down well on social media, with a number of users labelling it the worst team name in F1 and, among the less generous, 'in any sport ever'.
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.