Lewis Hamilton's rumoured switch to Ferrari from Mercedes for the 2025 F1 season appears as if it is really happening.
Rumours that had circulated overnight have all but been confirmed this morning, and all that remains is an official announcement of the move from Mercedes, which is expected later today.
As expected this sent F1 Twitter into meltdown, particularly around the curious circumstances - that being Hamilton will continue for Mercedes for one more year before making a switch that has always been threatened in the past, but no-one was sure would ever truly happen.
And so what are the initial reactions from the fanbase?
Well, there's initial shock, and fans wondering how Lewis, who is a seasoned social media poster on his Twitter and Instagram accounts, will break the news himself.
And won't someone think of the #TeamLH fans who have already shelled out for Mercedes Hamilton merchandise for the 2024 season, now knowing that their hero will be leaving soon...
And with it being Deadline Day, there's always the transfer link, with fans remembering the day Peter Odemwingie arrived at QPR's training ground looking for a move - even though no-one was waiting for him.
And of course it's been no secret that Hamilton has always admired Ferrari in the past and has flirted with a move.
Perhaps watching a certain Adam Driver in a film released over Christmas influenced his decision?
And talking of film scripts - Ferrari fans are imagining Hamilton arriving in 2025, winning his eighth world championship and breaking Michael Schumacher's record in the process.
Now that would be a true Hollywood ending to his career, would it not?
And leave the last word on the issue to the legendary Sebastian Vettel, who knows exactly how F1 drivers think.
"Everyone's a Ferrari fan. Even if you go to the Mercedes guys and they say 'Mercedes is the greatest brand in the world... they are Ferrari fans."
Vettel knows game. And Hamilton is living proof.
READ MORE: Lewis Hamilton: 10 things you may not know about the F1 superstar