"We have very good contacts in Africa," Ben Sulayem told Motorsport-Magazin. "There should be more attention on Africa. In Africa we have a good vice president.
"We are strengthening the clubs there. In some regions we start at the grassroots, we call it 'motorsport in a box'. This is a box that you get from the FIA. It contains very simple equipment such as timing and telephones. Then you can at least do speed tests.
"If we want to grow there, we can't do it from above. I can't give orders, the water doesn't flow downwards here. It's the other way around, it goes from bottom to top. You have to start at the base.
"That's why we recently launched 'Motorsport in a Box', we'll send it to you and we'll win you over to motorsport. In South Africa they have a lot of history in motorsport.
"Since last year there has been a lot of talk about whether Formula 1 is coming back to Kyalami. That would be a big deal for Africa. We are also thinking about an electric championship that would like to involve Africa. That would be good too."
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