Axed F1 star Daniel Ricciardo makes official announcement as new project revealed

Daniel Ricciardo

Daniel Ricciardo makes official announcement as new project revealed

Axed F1 star Daniel Ricciardo has resurfaced on social media this week

Kerry Violet F1 News Editor

F1 editor and journalist covering motorsport since 2024.

Thursday 6 March 2025 22:00

Formula 1 superstar Daniel Ricciardo has made an official announcement regarding a new project.

The popular Aussie lost his seat on the F1 grid in 2024, fired by Red Bull and replaced at Visa Cash App Racing Bulls by young Kiwi Liam Lawson.

F1 HEADLINES: Christian Horner quizzed on Daniel Ricciardo as popular star offers return update

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Lawson has now been promoted to Red Bull alongside Max Verstappen for the 2025 campaign, meanwhile, Ricciardo is without a seat and once again.

On the plus side, this has given the 35-year-old time to focus on other projects, including his clothing brand, Enchante.

Daniel Ricciardo was replaced at Racing Bulls before the 2024 season had concluded

Liam Lawson has now been promoted to Red Bull

Daniel Ricciardo Enchante announcement

In his latest venture, however, Ricciardo has returned to front his brand in a new collaboration with Australian alcohol store, Dan Murphy's, with another of his solo projects, DR3 Wines, releasing a new product.

In a playful advert for his new 'Enchante Rose', the former F1 star opened the commercial by addressing his fans, stating: "Bonjour, mon friends!"

"You know, I've taken my foot off the gas a bit lately, taken a little summer break, and saying enchante to living my best life, or as I like to call it, my enchante life."

The Aussie star continued to make his way around a colourful garden with a bottle of his new Enchante Rose in hand, in a quirky promo vid where he attempts to rhyme everything with his new wine product.

F1 fans will not only notice Ricciardo's seemingly refreshing new outlook on life, but also a nod to one of the most iconic moments of his racing career, his podium 'shoey'.

In the advert, Ricciardo shows off a fountain in the shape of a racing boot with Enchante Rose flowing out the top of it, in an ode to his trademark celebration of drinking celebratory champagne out of his racing boot, which he first coined after claiming P2 at the 2016 German Grand Prix.

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A post shared by Daniel Ricciardo (@danielricciardo)

Written by

Kerry Violet - F1 News Editor

Having graduated from the University of Sheffield with a 2:1 in Journalism in 2022, Kerry continued her pursuit of finding a full-time position in motorsport through work with the F1 Arcade in London, where she got to meet true fans of the sport and make a live grand prix watch party memorable for them. It was here that she confirmed her dream of combining her background in journalism and love of motorsport, going on to volunteer with the female-led platform Empoword Journalism. Having completed stints as a screen editor and sports editor, Kerry landed her first F1-specific editorial role with GPFans and has thoroughly enjoyed continuing to work closely with the sport ever since. The access GPFans offers Kerry has allowed her to interview big names such as Naomi Schiff and David Coulthard and given her experiences she could only have dreamt of as a young F1 fan.

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Red Bull Max Verstappen Lewis Hamilton Daniel Ricciardo Toto Wolff Liam Lawson