Former Ferrari F1 team principal Marco Mattiacci has joined Aston Martin as its global chief and commercial officer.
Mattiacci spent just eight months at the helm of Ferrari in 2014 as the Scuderia struggled through the first season of the turbo-hybrid era, after previously leading the Italian marque's operations in North America as president and CEO.
The move to Aston Martin Lagonda is effective immediately, with Mattiacci joining the leadership team at the luxury British manufacturer led by Lawrence Stroll.
"The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role of global chief brand and commercial officer," said Mattiacci.
“Having enjoyed global affection, passion and loyalty for 109 years, Aston is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to grand prix racing.
“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand, which sits uniquely in the crosshairs of ultra-luxury and high performance.”
Aston Martin CEO Moers added: “As we continue this new era for Aston, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.
“I’m delighted to welcome Marco to Aston and look forward to working with him and our world-class leadership team to accelerate our breathtaking new product roadmap and unrivalled luxury customer experience.”