Sky Sports' Craig Slater has said that Norris could be used as the 'face of the Audi team' when they come into the sport in 2026.
The German car giant will take over the current Sauber team (Alfa Romeo) just in time for the new regulation changes that are coming to the sport from that season onwards.
And even though Norris is clearly enjoying life at McLaren right now, Slater has added fuel to the fire over rumours of the 23-year-old leaving, after he suggested that the young Brit could be interested in 'chasing a fast car'.
“Norris is the Jude Bellingham of Formula 1 in transfer terms," he told Sky Sports.
"If he were a footballer, he’d be in the £100m category. He’s young, talented, marketable as well.
"Consider another couple of factors - he’s McLaren’s senior driver now, he’s in his sixth year at the team, five years as an F1 driver but they had him in development terms too. He’s the leader of the team.
“The other big question in terms of what his transfer value is - does he have a release clause in his contract?
“Not to my knowledge to any great degree, as far as I know, which means anyone wanting to sign him up would have to pay top dollar for his services."
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.