F1 News: Red Bull announce MAJOR update in Ford partnership

Photo: © IMAGO

F1 News

Red Bull announce MAJOR update in Ford partnership

Red Bull announce an update in Ford partnership to help younger drivers progress to F1.

Originally written by Sheona Mountford. This version is a translation.

Friday 15 March 2024 01:00

Red Bull have announced Ford Motor Company as title partner of the Red Bull Ford Academy Programme for the 2024 F1 Academy Season.

In a commitment to increase female involvement in motorsport, the Red Bull Ford Academy Programme car is driven by Emely de Heus this season.

Article continues under video

The F1 Academy is an all-female racing series, designed to give drivers increased track time, racing and testing, as well as support with technical, physical, and mental preparations.

Red Bull Ford Academy drivers' Emely de Heus and Hamda Al Qubaisi

Doriane Pin and Abbi Pulling in Saudi Arabia 2024

Ford and Red Bull's drive to tackle gender inequality

“We have already partnered in other race series, such as Rebelle Rally, in addition to drivers such as Hailie Deegan, to bring more women to the forefront of motorsport. I am excited to partner with Red Bull to make a positive impact in F1."

Julia George, Director of Partnerships Oracle Red Bull Racing, highlighted how important the partnership was to addressing gender inequality.

“F1 Academy marks a major step forward for female drivers’ progression to the next level in motorsport and helps provide a pathway to ensure they can fulfil their potential, a commitment that is fully supported by Ford.

“The wealth of technical expertise that they bring to the partnership is crucial for the success of the Red Bull Ford Academy Programme car, and we are excited to see what the 2024 F1 Academy season brings."

Red Bull Abbi Pulling Doriane Pin