Mercedes unveil new Lauda tribute
Mercedes unveil new Lauda tribute
Mercedes has revealed a touching new tribute to ensure the legacy of three-time F1 champion Niki Lauda lives on.
The Austrian achieved title success in 1975, '77 and '84 with Ferrari and McLaren.
After retiring from driving, Lauda worked again with Ferrari before assuming the role of team principal with Jaguar, but it was his latter commitment with Mercedes as non-executive chairman for which he is most remembered.
In this capacity, Lauda played a significant role in luring Lewis Hamilton away from McLaren and formed a strong relationship with team principal Toto Wolff.
To this day, Mercedes continue to run a red star on each of its cars as a tribute, while Lauda's iconic red cap also hangs in the garage.
Now, the team has now revealed an additional tribute by renaming the road leading into the Mercedes factory in Brackley to 'Lauda Drive'.
Unveiling this lastest mark of respect, Wolff rested Lauda's cap on the new sign with his head bowed.
“It’s a true honour to unveil Lauda Drive and it was great to see so many team members gather to watch the reveal,” said Wolff.
“While our dear friend and colleague Niki wouldn’t have wanted us to make a fuss, he would also be proud to have this road named after him.
"It was a privilege for all of us to work alongside him and I was lucky enough to call him one of my best friends.
"He was a massive contributor to our success, a great sparring partner for me, and a strong non-executive chairman, who we miss dearly.
"I wish he was still here as my friend and as a chairman, because there would have been many questions I’d have liked to ask him this year.
"His legacy lives on in so many shapes and forms, but to know so many people will pass down Lauda Drive in the years to come is very special.”
Related
Change your timezone:
Latest News
Newey set for CRUCIAL meeting over Red Bull future
- 8 minutes ago
F1 News Today: ‘Absolute b******s’ Newey claims slammed as Norris INJURED while partying
- 2 hours ago
Hamilton hit with SURPRISE Ferrari claim as new Cullen relationship blossoms - GPFans F1 Recap
- Yesterday 23:57
Current F1 star qualifies for world championship race on two wheels
- Yesterday 22:57
Ricciardo given HUGE boost after upgrade claim
- Yesterday 21:57
‘Absolute b******s’ - Newey’s wife SLAMS Red Bull F1 claims
- Yesterday 20:57
Related news
Mercedes reveal shock RED livery to celebrate historic milestone
Verstappen 'to meet Mercedes over SHOCK 2025 move as Red Bull exit clause revealed'
BLOW for former F1 champion as Mercedes preferences revealed
Mercedes star tipped to replace struggling driver THIS season
F1 Standings
Drivers
- Oliver Bearman
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Daniel Ricciardo
- Yuki Tsunoda
Races
- Gulf Air Grand Prix of Bahrain 2024
- Saudi Arabian Grand Prix 2024
- Grand Prix of Australia 2024
- MSC Cruises Grand Prix of Japan 2024
- Grand Prix of China 2024
- Miami Grand Prix 2024
- Gran Premio dell'Emilia Romagna 2024
- Grand Prix of Monaco 2024
- Grand Prix du Canada 2024
- Gran Premio de España 2024
- Grand Prix of Austria 2024
- Grand Prix of Great Britain 2024
- Grand Prix of Hungary 2024
- Grand Prix of Belgium 2024
- Heineken Dutch Grand Prix 2024
- Grand Prix of Italy 2024
- Grand Prix of Azerbaijan 2024
- Grand Prix of Singapore 2024
- Grand Prix of the United States 2024
- Gran Premio de la Ciudad de Mexico 2024
- Grande Prêmio de São Paulo 2024
- Heineken Silver Las Vegas Grand Prix 2024
- Qatar Grand Prix 2024
- Grand Prix of Abu Dhabi 2024
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media
Innovatieweg 20C7007 CD, Doetinchem, Netherlands
+31645516860