Aston Martin shows support for Pride Month with new partnership

Aston Martin

Aston Martin shows support for Pride Month with new partnership

Aston Martin will add Racing Pride decals to its livery at the June races

Sam Hall

Tuesday 1 June 2021 10:27 Updated: 10:33

Aston Martin has announced a new partnership with Racing Pride as the team shows its support to the LGBTQ+ community.

To mark the first day of Pride Month, Aston Martin revealed it has aligned itself with Racing Pride with the team committing to publishing a series of pieces "highlighting the strength of the LGBTQ+ community within motorsport".

Racing Pride has already completed a "thorough review" of Aston Martin's existing policies and assisted with the implementation of an internal survey to "shape an informed strategy".

Article continues under video

Team principal Otmar Szafnauer said: “Aston Martin Cognizant Formula One Team is committed to being a safe and inclusive environment for the LGBTQ+ community, and our alliance with Racing Pride enables us to further that ambition – for our staff on both a personal and professional level.

"Working alongside our friends at Cognizant, we’re delighted to be able to communicate a more pro-active stance – especially across Pride Month – but we’re committed to equality within the organisation, and this is a measurable step for us to undertake to showcase that determination.

"Additionally, we hope our engagement with this issue will act as a beacon for the rest of the motorsport world to follow our example.”

This Pride Month, together with @Cognizant, we are dedicated to celebrating the LGBTQ+ community.

As we embark on this journey, we are proud to announce our partnership with @RacingPrideHQ.

Join us as we continue to build our open, diverse and inclusive team. ?#WeRaceAsOne
— Aston Martin Cognizant F1 Team (@AstonMartinF1) June 1, 2021

Racing Pride co-founder Richard Morris described the joining as a "landmark partnership" which "will have a widely felt positive impact for the LGBTQ+ community."

He added: "We look forward to continuing to work closely with the team as it constantly strives to create an inclusive culture in which all team members are respected, empowered, and valued.

“The commitment of Aston Martin Cognizant Formula One Team to be a leader in creating true equality – which this partnership represents – will be a source of inspiration to the LGBTQ+ community within the sport, among its global fanbase, and in broader society.

"It marks a hugely significant step in Racing Pride’s journey to positively promote LGBTQ+ inclusion through motorsport.”