F1 star George Russell launches £25 golden ticket for next generation of racers

Mercedes F1 driver George Russell has announced details of his own talent development program, the GR63 Academy.

Through his new karting initiative, the British driver is aiming to discover young talent and provide them with intensive support to make motorsport more accessible.

After the program's first two race weekends at Silverstone, Russell will select a total of 25 children to join in 2027. He created this project specifically to give young drivers, who might otherwise quit early due to the high costs of racing, a chance to prove themselves.

According to Russell, this step is crucial to prioritising talent over budget. A season of international karting can now cost upward of €100,000, putting motorsport out of reach for many families - with the Mercedes star aiming to offer targeted assistance to drivers facing financial difficulties.

F1 HEADLINES: Lewis Hamilton given brutal Ferrari verdict as top journalist BANNED from races

Russell looking for 'hidden stars'

Writing on social media, the 28-year-old star said: “So proud to introduce you all to the GR63 Academy. Karting is where it all started for me and has played a crucial role in my career. I also know how hard it is for talented young drivers to get that first opportunity, especially when budgets are tight.

“With the GR63 Academy, I want to give something back to my sport by finding those hidden stars and giving them the support and guidance they need to reach their potential.

“Following the first two rounds at Silverstone, I’ll identify 25 kids to take part in the GR63 Academy in 2027. Thank you to Silverstone and the BRDC for helping make this happen.”

Silverstone showdown for young racers

The project is being established in close collaboration with Silverstone Circuit and the British Racing Drivers' Club (BRDC), and is separate from Silverstone’s existing karting school, which runs its own programs for children aged 8-15.

The academy has designed a multi-stage selection process aimed at boys and girls aged eight and nine. The first round, called the 'Arrive and Drive Qualifiers,' will take place from December 6 to 31 at Silverstone, with an entry fee of just £25.

The top 80 kart drivers will then advance to a special shootout on January 31, which requires a £75 registration fee. From the following championship phase running March through November 2027, the full program for the 25 selected talents will be fully funded.

READ MORE: Lewis Hamilton dethroned by Charles Leclerc as F1's biggest commercial star

READ MORE: Christian Horner F1 return boost as team sale process begins