Haas livery to change? Rich Energy in major transformation
Haas livery to change? Rich Energy in major transformation
The rowing between Haas and Rich Energy has seemingly come to an end, after the drinks company's CEO William Storey sold his shares, but is it just the start of another story?
Storey has sold his shares to a third party, Rich Energy's Twitter account confirmed, while he has been removed as a director, according to Companies House.
Not only that, but the company has changed name to Lightning Volt.
Whether that means a change in look for Haas at next weekend's German Grand Prix and beyond remains to be seen. GPFans has contacted Haas for clarification on the matter.
William Storey founder of @rich_energy has sold his majority stake in the legal entity of Rich Energy Ltd to a third party. This was in disgust at conduct of duplicitous minority stakeholders. In the words of @Schwarzenegger he'll be back!#richenergy #F1 #nobull #williamstorey pic.twitter.com/wvjRBAIqx9
— Rich Energy (@rich_energy) July 16, 2019
Haas' livery has already changed this season in the removal of Rich Energy's stag logo, which was found to be in breach of copyright of bicycle manufacturer Whyte Bikes.
The new man in charge of Lightning Volt is Matthew Kell, also a director of five other companies with interests ranging between construction, art galleries and electric installations.
There has been none of the bombast with which Storey arrived in F1 with at the start of last year as he looked to purchase Force India.
That was driven into top gear ahead of the British GP last week when tweets from Rich Energy claimed that it had terminated its sponsorship of Haas due to poor performance, a claim denied by shareholders in a statement.
However, the social media profile, seemingly being controlled by, or for the benefit of, Storey turned fire on those shareholders, accusing them of a "palace coup".
The account also leaked two letters from Haas' legal team, which revealed that the American F1 squad had expressed concerns over the matter and then sought £35million in damages if Rich Energy was to try and cancel its sponsorship.
This matter will seemingly subside now Storey has departed, with the remaining shareholders having previously looked to salvage the deal.
Related
Change your timezone:
Latest News
Hamilton hit with SURPRISE Ferrari claim as new Cullen relationship blossoms - GPFans F1 Recap
- Yesterday 23:57
Current F1 star qualifies for world championship race on two wheels
- Yesterday 22:57
Ricciardo given HUGE boost after upgrade claim
- Yesterday 21:57
‘Absolute b******s’ - Newey’s wife SLAMS Red Bull F1 claims
- Yesterday 20:57
Norris INJURED at party with legendary DJ
- Yesterday 19:57
Newey tipped to POACH key Red Bull staff if he joins F1 rivals
- Yesterday 18:57
Related news
Schumacher slams Germany's bleak F1 future as self-inflicted 'CATASTROPHE'
Has Germany fallen out of love with F1?
Nürburgring Eifel Grand Prix to be broadcast free on YouTube
Hockenheim in talks to fill in if Silverstone falls
F1 Standings
Drivers
- Oliver Bearman
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Daniel Ricciardo
- Yuki Tsunoda
Races
- Gulf Air Grand Prix of Bahrain 2024
- Saudi Arabian Grand Prix 2024
- Grand Prix of Australia 2024
- MSC Cruises Grand Prix of Japan 2024
- Grand Prix of China 2024
- Miami Grand Prix 2024
- Gran Premio dell'Emilia Romagna 2024
- Grand Prix of Monaco 2024
- Grand Prix du Canada 2024
- Gran Premio de España 2024
- Grand Prix of Austria 2024
- Grand Prix of Great Britain 2024
- Grand Prix of Hungary 2024
- Grand Prix of Belgium 2024
- Heineken Dutch Grand Prix 2024
- Grand Prix of Italy 2024
- Grand Prix of Azerbaijan 2024
- Grand Prix of Singapore 2024
- Grand Prix of the United States 2024
- Gran Premio de la Ciudad de Mexico 2024
- Grande Prêmio de São Paulo 2024
- Heineken Silver Las Vegas Grand Prix 2024
- Qatar Grand Prix 2024
- Grand Prix of Abu Dhabi 2024
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media
Innovatieweg 20C7007 CD, Doetinchem, Netherlands
+31645516860