F1 winners among star names joining £43m sports investment fund

Apex Capital has launched a new £43m sports investment fund with the backing of some athletes, including Formula 1 drivers Lando Norris, Carlos Sainz, and Valtteri Bottas.

The Portuguese investment firm will allocate the "Elite Performance Fund" towards investments in business areas that include sports-related technology and entertainment. Some potential investment targets will focus on athlete performance, nutrition, or fan engagement.

“We are thrilled to unveil the Elite Performance Fund, a dynamic platform that utilises Apex’s track record in combination with the unique perspectives of accomplished athletes,” said Apex chief executive Antonio Cacorino as quoted by SportsPromedia.com.

To achieve this, the company claims to have a large community of over 100 athletes, including the aforementioned Formula 1 drivers. Additionally, it includes footballers Christian Eriksen, Jan Vertonghen, and Raphael Varane.

The Portuguese firm also boasts prominent figures from other sports, including American football player Caleb Williams, surfer Kanoa Igarashi, and American tennis icon Billie Jean King.

Apex Capital has already invested in companies such as Tmrw Sports, co-founded by golf stars Tiger Woods and Rory McIlroy, as well as ScorePlay, with the aim of bringing more technology into sports.

READ MORE: Red Bull rivals should 'hang their heads in SHAME', former F1 manager claims

Athletes supporting investment strategies

By signing numerous highly recognised athletes from various sports, Apex Capital hopes that this will influence the company's decisions to achieve the fund's objectives.

“This fund fuses the drive, dedication, and performance mindset of athletes with forward-looking investment strategies," said Cacorino. "Unlike typical investors, our roots, experience, and insights come directly from the sports world.

“Athletes aren’t just our capital sources; they’re our partners. They infuse our decisions with genuine insights from their respective sports.”

READ MORE: F1 owners admit facing Verstappen 'CHALLENGE'

Related

More F1 news

Latest F1 news

Honda boss shocked by Aston Martin F1 disaster: 'Our pride was severely wounded'

• 19 minutes ago

Lewis Hamilton and Ferrari have blown glorious F1 title opportunity with spectacular Italian GP implosion

• 1 hour ago

The extraordinary timeline of Pierre Gasly's unbelievable Italian GP pole position

• 1 hour ago

Lewis Hamilton boost as F1 rival hit with Italian Grand Prix penalty after qualifying

• 3 hours ago

Toto Wolff blames Max Verstappen for Mercedes losing Italian GP pole position: 'We got done over'

• Today 18:00

F1 Qualifying Results: Pierre Gasly takes staggering pole position at Italian Grand Prix

• Today 17:22