F1 champion Max Verstappen takes legal action over iconic trademark

Photo: © IMAGO

Max Verstappen

Verstappen takes legal action over iconic F1 trademark

Red Bull star Max Verstappen is marking his territory with a recent legal move

By Sam Cook.

Wednesday 9 October 2024 03:00

Formula 1 world champion Max Verstappen has taken legal action in a move to trademark a popular catchphrase of his own.

This comes after his closest championship rival Lando Norris gave a nod to the saying after beating the Dutchman to victory at his home race in Zandvoort this season.

With Norris just 52 points behind Verstappen in the drivers' standings and McLaren now leading the constructors', Norris' use of the Red Bull star's catchphrase may have gotten under his skin.

The pair forged a fierce rivalry on track in 2024, as well as remaining close friends off of it, with their respective teams also battling hard with only six races left of the season.

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For Norris, it has already been a memorable season, with the Brit having claimed his first three career F1 victories.

Max Verstappen has won three F1 world championships with Red Bull

Verstappen trademarks Red Bull celebration

It has been revealed that zero oppositions have been received to his trademark application so far, and the process is set to be completed in November.

It's unclear what Verstappen wants the 'simply lovely' trademark for, but the three-time world champion does have a highly-successful range of merchandise on his Verstappen.com website, as well as owning Team Redline, a successful sim racing team.

NASCAR Red Bull Max Verstappen McLaren Lando Norris Dutch Grand Prix