New F1 record as Red Bull announces $200 MILLION deal

Photo: © IMAGO

F1 Off the Track

New F1 record as Red Bull announces $200 MILLION deal

The world champions have struck up a lucrative deal

Originally written by Sam Cook. This version is a translation.

Thursday 7 March 2024 03:00

Red Bull have announced a new deal with sportswear brand Castore, deemed to be 'record-breaking'.

The pair have extended their partnership together, having first beginning working together back in 2021, with the sportswear giants providing Max Verstappen and Sergio Perez with clothing to wear during Formula 1 events.

Castore have sponsored Verstappen's racing gear for all three of his world championship wins, and will continue to provide a whole range of clothing for the Milton Keynes-based outfit long into the future.

Article continues under video

The deal is worth in excess of $200 million throughout the duration of the partnership, and has been described by Castore as being the "largest ever apparel partnership in Formula 1 pertaining to longevity and value".

Max Verstappen and Sergio Perez wear Castore clothing throughout the F1 paddock

Christian Horner has praised Red Bull's new 'record-breaking' partnership

Red Bull's lucrative new deal with Castore

“From the start of our collaboration with Castore last year we knew we had found a partner whose commitment to innovation and advanced engineering matched our own and the trust we have in them to deliver performance improvement has only increased over the past 12 months and has led to this record-breaking new agreement," he said in a statement.

"We’re also pleased that Castore’s faith in the team has extended to our activities in F1 Academy.

"That too is a ground-breaking initiative and having Castore on board to help our drivers in that series is a huge bonus.”

Red Bull Max Verstappen Formula 1 Christian Horner Sergio Perez