Silverstone was F1's best attended race in 2018 - will Liberty Media save it?
Silverstone was F1's best attended race in 2018 - will Liberty Media save it?
The British Grand Prix was the best attended race across the 2018 season, it has been revealed, likely putting more pressure on Liberty Media to salvage a deal to keep Silverstone on the Formula 1 calendar beyond the end of next year.
As it stands, Silverstone will fall off the calendar in 2020 after the BRDC enacted a break clause in its contract with F1 over the rising costs of hosting grands prix.
Figures released by F1 show the British GP weekend saw 340,000 click through the Silverstone gates, more than any other event, while the 140,000 that took in the action on race day was another leading figure.
More than four million fans attended F1 live over the year, prompting Liberty to trumpet a success put down to a host of new measures introduced to entertain fans this year.
F1 commercial director Sean Bratches said: "With nearly 200,000 spectators at each Grand Prix, and more than 80,000 packing the grandstands for Sundays races across the season, it demonstrates that these big numbers compare favourably with other major sporting events, thus confirming a trend for growth.
"We are particularly pleased with the results and research carried out through the season regarding satisfaction levels of spectators, as they prove that our efforts to engage fans are working well.
"The whole show of a Grand Prix weekend – the Formula 1 race, all the support series and the activities around the track – constitutes a great experience for the fans, as the attendance and research figures confirm.
"We strongly believe that Formula 1 has great potential which still hasn't been fully exploited and we are fully committed to improving the fan experience in the future."
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