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F1 fans enraged by Liberty Media's gambling deal

F1 fans enraged by Liberty Media's gambling deal

F1 fans enraged by Liberty Media's gambling deal

F1 fans enraged by Liberty Media's gambling deal

Formula 1 fans reacted with fury after it was announced that Liberty Media has struck a deal that will see gambling advertised during grands prix. A five-year deal worth $100million was revealed by the Financial Times on Tuesday, after Bernie Ecclestone had resisted any kind of relationship with the betting world for 40 years.

As part of the deal betting sponsors will be able to advertise on electronic boards at race tracks and display graphics on-screen including, potentially, live odds on the race itself.

Managing Director of F1's commercial operations, Sean Bratches, told the Financial Times that deals such as this increase revenues to the teams and, therefore, should enhance the spectacle for the viewer.

However, many fans took to social media after the deal was announced to vent their frustration.

Not everyone saw the move as a negative step.

Liberty has made it clear that F1 had not maximised its commercial potential under Ecclestone and the American owners have moved to redress the balance.

Aside from the business sense behind the deal, others pointed out that gambling adverts would not convert all viewers into gamblers.

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