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Dana White may get involved in Ram's return to NASCAR

Ram considering Dana White-linked reality show for NASCAR return

Ram considering Dana White-linked reality show for NASCAR return

Dana White may get involved in Ram's return to NASCAR

Ram are considering creating a reality TV show to pick drivers for their return to NASCAR, with Dana White potentially involved.

Parent company Stellantis confirmed last month that Ram will return to NASCAR in 2026, with Stellantis having left the sport with Dodge back in 2012.

NASCAR HEADLINES: Cup Series chief admits failings as iconic manufacturer announces closure

Ram Brand CEO Tim Kuniskis is targeting having four Ram trucks on the grid at next year's season opener at Daytona, after revealing their new Ram 1500 concept race truck.

The Sports Business Journal have reported on the unorthodox driver selection method for the team, who are yet to announce the teams or drivers who will be involved with them in 2026.

Dana White says Ram link-up 'very possible'

The SBJ also report that combat sports mogul White is a real possibility to reunite with former UFC sponsor Ram for the project, with the 55-year-old telling them 'it is very possible' but failing to elaborate further.

Speaking last month when announcing Ram's return, Kuniskis said: “We’re looking for a date to the prom right now. So, how am I going to get to Cup? That’s going to depend on how I get to Truck.

"So however we get to Truck is going to obviously weigh heavily on ‘do I have a path to Cup?’ Our intention is not to do a one-hit wonder and go to Truck and not to Cup. That’s not our plan.”

He added: "For more than a decade, customers and our dealer network asked about getting back into NASCAR. The desire was always there, but we didn’t have a plan that delivered the last tenth and following just didn’t fit our DNA."

READ MORE: Michael Jordan-owned 23XI could lose NASCAR status within DAYS after major court blow

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