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F1 team teases BEAUTIFUL new color scheme for 2024

Hidden Car — Photo: © LAT Images

F1 team teases BEAUTIFUL new color scheme for 2024

Alpine look to be making a bold choice

By Sam Cook.

Alpine have teased a major color scheme change for the 2024 season, looking to rebrand ahead of what's expected to be a challenging season.

The British-French team, who have raced in blue cars with pink accents since their rebrand from Renault, appear to have designed a livery that contains more of their secondary color - something they've only done on special occasions so far.

Alpine head into 2024 on the back of a tumultuous 2023 campaign, with power problems and a mass exodus of important personnel hampering their progress.

Buoyed by an injection of cash from a whole host of sporting stars, the team will now be hoping to make an impression on the top five in the constructors' championship.

Alpine's car in recent seasons has featured a mainly blue design
Alpine's car in recent seasons has featured a mainly blue design
Bruno Famin is fairly new to his position as team principal at Alpine
Bruno Famin is fairly new to his position as team principal at Alpine
Alpine have recently received an injection of cash from a number of superstars, including Travis Kelce
Alpine have recently received an injection of cash from a number of superstars, including Travis Kelce

Alpine's 2024 car unveiling

Last week, the team treated their fans to a video showing a first-time firing up of their new power unit, and now they have gone one step further by revealing what looks to be a new color scheme.

Alpine will not be officially launching their car until 7 February, the second-earliest confirmed date on the F1 grid.

READ MORE: F1 2024 car launches: Dates, times and how to watch live

Related

Alpine Esteban Ocon Bruno Famin

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