Rising F1 star Lando Norris has been making waves on the track, but just how much is he worth off it?
At just 24 years old, Norris has cemented his place as one of the biggest young stars in the sport, despite having not yet won his first race.
As one of the most promising names in Formula 1, Norris' career trajectory is not just captivating the world of motorsport but also sparking curiosity about his burgeoning financial success.
So, just how much does the McLaren star weigh in when it comes to net worth and luxury assets? Let's find out.
Lando Norris net worth as of 2024
While estimates differ, several sources agree that Lando's net worth has comfortably zoomed past the $10 million mark reported by the Sunday Times Rich List in 2022, now reaching an estimated $30 million.
This meteoric rise owes much to his lucrative McLaren contract, offering a cool $15 million annually ($5 million base + $10 million performance-related bonuses), propelling him to sixth place on Forbes' list of highest-paid F1 drivers in 2023.
But Lando's financial prowess extends beyond his F1 earnings. He's a magnet for sponsors, attracting big names like his father's company, Pure Electric, Bell Helmets, wearegrip, PAP, TUMI, Quadrant, LN Racing Kart, and ADD Management.
These partnerships contribute significantly to his wealth, adding another layer of financial security to his already impressive portfolio.
Speaking of impressive, his father, Adam Norris, is also a titan in his own right, ranking among Britain's wealthiest individuals with a jaw-dropping £200 million fortune, according to the 2022 Sunday Times Rich List.
His climb to the top started in his thirties as managing director of Pensions Direct, culminating in its lucrative integration into Hargreaves Lansdown. Adam's £187 million stake in the giant solidified his financial clout.
Today, Adam has invested in over 30 young companies over the last 10 years through his company, Horatio Investments, but his main focus is Pure Electric, the e-scooter and e-bike company he founded in late 2018.
How Lando Norris spend his millions
Lando's lifestyle reflects his burgeoning fortune. He owned a stunning mansion in Surrey, close to the McLaren Technology Centre, before moving to sunny Monaco.
His garage boasts a collection of luxury cars, including a $398,000 McLaren 765LT Spider, a $211,000 McLaren GT, and a $412,000 Rolls-Royce Wraith.
It is also reported that he owns a Land Rover Defender, a Lamborghini Aventador, a Jaguar F-Type Roadster, a Ferrari F8, and an Audi Q8.
Lando Norris investments
In 2021, Norris established his own karting team, LN Racing Kart, providing a platform for young talents to hone their skills.
He also founded his own esports team, Quadrant, in late 2020, which has recently secured a partnership with YouTuber star Will Lenney, or WillNE, worth seven figures.
The entertainment brand claims to generate millions of pounds in annual revenue from partnerships and merchandise sales alone.
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