Kokni: F1 is one of the world's fastest growing sports
Quoted by The Business of Fashion, the senior vice president of global marketing and brand communications at Hugo Boss – Nadia Kokni, praised Formula 1’s growth.
“F1 is one of the world’s fastest growing sports, if not the fastest growing one. The season and race weekends will provide good opportunities and moments for new audiences to discover the Hugo brand.”
Having released their 2024 challenger this week, VCARB will don their new gear in Bahrain for pre-season testing on 21 February as they shake their car down ahead of the season.
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.