NASCAR star Denny Hamlin set for financial boost as Joe Gibbs Racing announce new deal

It's been an up and down year for Denny Hamlin on and off the track in 2025, but the 44-year-old has been boosted with news of a Joe Gibbs Racing deal this week.

The veteran racer has already won three of the first 15 NASCAR Cup Series races this year, finishing second in another two, and is fifth in the drivers' championship points standings despite missing last weekend's race in Mexico City.

The reason for missing that race was one of the major 'ups' in Hamlin's 2025, with his fiancee Jordan Fish giving birth to their third child in the days leading up to the road course event.

Hamlin's issues have been more focused around 23XI Racing, the team he co-owns with Michael Jordan, but the Joe Gibbs Racing team he drives for have gone from strength to strength this week with a new partnership with Bob’s Discount Furniture.

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Hamlin opens up on new Joe Gibbs deal

Hamlin will debut the No. 11 Bob’s Discount Furniture Toyota Camry XSE at Iowa Speedway in August, with fans getting a first glimpse of it at the grand opening of the Bob’s Discount Furniture location in Winston-Salem, North Carolina on Thursday, July 17th.

In a statement announcing the deal, Joe Gibbs said: “We are thrilled to partner with Bob’s Discount Furniture. Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere.

"We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.”

Hamlin added: “We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home. If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”

READ MORE: Three-time NASCAR Cup Series driver announces RETIREMENT plans

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