Is this what a Haas F1 car will look like in 2019?
Haas F1 Team will look startlingly different in the 2019 Formula 1 season after the American outfit signed a "multi-year" sponsorship deal with British drinks company Rich Energy. Having seen attempts to buy Force India this year fall flat, Rich Energy will be a presence on the grid next year regardless.
Rich Energy previously released images of a potential branded livery when linked with a takeover of Force India before the 2018 season began.
That deal fell through, however, with Force India ultimately acquired by Lance Stroll's billionaire father in August after falling into administration.
Rich Energy boss William Storey was seen in conversation with Williams deputy team principal Claire Williams on the United States Grand Prix grid last weekend, sparking rumours that the beleaguered British team had found a replacement for title sponsor Martini – who will cut ties with them next year.
However, it is on the Haas cars where Rich Energy's branding will be most keenly felt, with a Haas statement promising a "significant livery change to incorporate the colours of Rich Energy".
The team's name will also be changed to Rich Energy Haas F1 Team, with colours of black and gold likely to be incorporated into a new livery design, evoking memories of Lotus' famed livery in partnership with cigarette brand John Player Special in the 1970s and 80s.
Haas team principal Guenther Steiner said: "Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team.
"As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favourable dividends."
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