Raikkonen brought beer sponsor from Ferrari to Alfa Romeo
Raikkonen brought beer sponsor from Ferrari to Alfa Romeo
The vice president of Singha beer company has revealed that Kimi Raikkonen initiated a collaboration between the two parties so that they could be represented on his livery as a personal sponsor, and that the sponsorship was recently switched from Ferrari to Alfa Romeo following the Finn’s move.
Until last year, the Thai beer Singha appeared on the Ferrari livery. It was not widely known that it was Raikkonen's personal sponsor.
Giovinazzi benefiting from Raikkonen partnershipRead more
The brand now has a much larger presence on the Alfa Romeo livery.
Voravud Bhirombhakdi, the Singha vice president, told Ilta Sanomat newspaper that he got an email from Raikkonen proposing a collaboration.
"He told me he wanted to do something together. He told us he likes our brand. At first I thought it was a joke," Bhirombhakdi, also a Ferrari importer, said.
"He had a big influence," he said of Raikkonen.
Asked what he expects from the new Raikkonen-Alfa Romeo collaboration, Bhirombhakdi answered: "We see potential.
"We believe in the team and Kimi, otherwise he would not have moved here. We believe the team can develop step by step."
Related
Change your timezone:
Latest News
Why F1's RADICAL proposed points change is a positive step
- 45 minutes ago
Former F1 chief hits out at Hamilton 'EXCUSES'
- 2 hours ago
Red Bull already sending parts to F1 race MONTHS away
- 3 hours ago
Stats show SURPRISE F1 team dominate in crucial category
- Today 11:57
Schumacher reveals what F1 pundits are NOT allowed to say about Red Bull
- Today 10:57
Hamilton struggles pinned on Mercedes by team's OWN driver
- Today 09:57
Related news
Drive to Survive Season Two launch date revealed
How F1's drivers have transformed over the 2010s
VIDEO: What F1 drivers got each other for Christmas
VIDEO: F1's 10 best overtakes in 2019
F1 Standings
Drivers
- Oliver Bearman
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Daniel Ricciardo
- Yuki Tsunoda
Races
- Gulf Air Grand Prix of Bahrain 2024
- Saudi Arabian Grand Prix 2024
- Grand Prix of Australia 2024
- MSC Cruises Grand Prix of Japan 2024
- Grand Prix of China 2024
- Miami Grand Prix 2024
- Gran Premio dell'Emilia Romagna 2024
- Grand Prix of Monaco 2024
- Grand Prix du Canada 2024
- Gran Premio de España 2024
- Grand Prix of Austria 2024
- Grand Prix of Great Britain 2024
- Grand Prix of Hungary 2024
- Grand Prix of Belgium 2024
- Heineken Dutch Grand Prix 2024
- Grand Prix of Italy 2024
- Grand Prix of Azerbaijan 2024
- Grand Prix of Singapore 2024
- Grand Prix of the United States 2024
- Gran Premio de la Ciudad de Mexico 2024
- Grande Prêmio de São Paulo 2024
- Heineken Silver Las Vegas Grand Prix 2024
- Qatar Grand Prix 2024
- Grand Prix of Abu Dhabi 2024
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media
Innovatieweg 20C7007 CD, Doetinchem, Netherlands
+31645516860